But with so much choice available to fundraisers it can be
hard to know what to attend. I’m already planning what I’m attending (with the
caveat that I might sneak away on Monday afternoon to catch some of the Tour de
France as it finishes its Grand Départ).
One of the ‘rules’ I’ve set myself every time I’ve attended
the Convention is to go to sessions that give me the best chance to learn
something new.
Whether that’s about fundraising, or about myself, that’s what I
try to do. For me, this now means not attending all the sessions within my
comfort zone i.e. digital and individual Giving.
At the beginning of my fundraising career I hoovered up
anything individual giving related and what I learned is still with me. I still
have the notes I wrote at these early conventions. (And I still look at them
and share them with my team).
Obviously I’m not saying I can’t learn anything new about
digital or individual giving, but I enjoy being challenged in a different way.
And I want to develop into as well-rounded a fundraiser as possible.
So, over
the years I’ve attended many of the major donor, corporate, trust and community
fundraising sessions. And I’ve learned a lot about other areas of fundraising –
the principles, the technique, the donors.
Importantly I learned a lot about what makes my colleagues
tick and gained an understanding of their work, why they need the information they
do, and how different personality types can work together.
Attending these sessions helped me grow as a fundraiser and a
person. Rather than 'fighting' every (perceived) battle with other teams they
helped me see where they were coming from and how we could work better together. And how I could be more persuasive so that we could achieve a beneficial outcome.
After all, isn’t why we work in fundraising to raise money for the charity we
work for? Not ‘fight’ internal battles.
Now? It’s important to me that I progress and develop. I’m a
firm believer in development and that I need to take control of that. I hear a
lot of ‘how can you help me?’ when we should be asking ‘how can I help myself?’
So, this year I’m focusing on the Personal Effectiveness and
The Bigger Picture streams. What will I attend? I’ll blog about that soon. But
the most important thing for me is to become a better fundraiser, a better
manager and a better leader. Anything that can help me do this is A.Good.Thing.
The next best thing about the Convention? The networking. It’s
not something we all like doing. I hated it at first. It made me uncomfortable.
It made me feel awkward. Doing this was the first thing that really pushed me
out of my comfort zone. (I know you’ll find this hard to believe if
you know me – but it is true).
The people I have met over the years at the Convention have
become friends, mentors, career advisors, support – many things. So, if you
come with your colleagues – break away from them! Force yourself to talk to new
people. Exchange email addresses and stay in contact. It will make you a better
fundraiser.
And the next time you go you will find there is always
someone you know.
Danielle Atkinson
*Of which I am one.
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