*at the moment
So, it has come to our attention in Charity Chicks towers that our most popular blog post is '10 things I hate about fundraising.' It was actually only five in the end, 10 was too many to come up with.
It was written last year when dreaded phrases like ‘period of consultation’ and ‘transition’ were being thrown round. However that was then - and this is now.
I am currently settled in a new job, working for an awesome charity, seeing exciting and great fundraising all through the sector. So I thought perhaps it was time to write a blog called ‘Five things I love about fundraising’ (lessons learned from last year – 10 is too many).
And then, last month, something strange and incredible happened. So I decided to write a blog called ‘Five things I love in fundraising at the moment.’
1. #nomakeupselfies – wow – Where on earth did that come from? Well interestingly, not a charity! However Cancer Research UK raised £1 million in a day (and £8 million in total!!!).
Breast Cancer Campaign also saw a spike in donations and the most hits to its website in a day ever. There have been lots of blogs written about it since, but this one from Lisa Clavering is worth a read for the inside track.
But how inspiring to see - not women without their make up on, that’s no big deal - but the public taking something and running with it.
Then I saw more people do it and start putting instructions on how to donate. Then I it raised £1 million and I started to eat my words. Then I saw this on Breast Cancer Care’s Facebook page and the comments totally made me tear up, take my own selfie and text a donation.
2. This from UNICEF USA is awesome, but only look at it on your mobile http://tap.unicefusa.org/ (I lasted 27 minutes. Not sure that is anything to feel proud about).
3. Not strictly ‘at the moment’ - and more awareness than fundraising, but Shelter is great on Buzzfeed
4. Not all donors give money – some give blood. And a couple of Friday’s ago I was greeted by the blood donors take over of Kings Cross station – great food for thought for where street fundraising can go.
And much needed, as shockingly only 4% of the UK are active blood donors. As we well know, a face to face conversation is a great (the best??) way to get new donors. If you can, do click here and sign up.
5. And finally………..this is a controversial one that has split the sector.
I wouldn’t say I love it. In fact I am not even sure if I like it. But I do know I took notice in an incredibly crowded area of fundraising.
And I kind of get it. I get the point they are making and I get where the lady in the advert is coming from.
Is it upsetting to people who have lost someone to breast cancer? Undoubtedly.
But isn’t also shocking that survival rates in pancreatic cancer have barely moved in 20 years? Would it have got anywhere near the level of attention had they not gone for something so shocking?
And don’t we argue in international sector that sometimes you have to shock? That its not 'poverty porn', it’s reality.
The young lady very sadly died in February but she stood by the advert and meant what she said. Is this not just her reality?
To give to Pancreatic Cancer Action click here
To give to Breast Cancer Campaign click here
To give to Breast Cancer Care click here